Contrary to the stereotypes, Geneva is not only a city of power, money, the United Nations headquarters as well as many international organizations, or the nerve center of the ICRC.
Geneva is also a cosmopolitan city full of talented people that deserve to be known and recognized.
INKVADERS WEAR was born in this worlvide known city of a tiny country called Switzerand.
More than a brand, it's a concept: INKVADERS WEAR aims to bring together different sub-cultures and mix urban antagonistic but close, and often complementary influences, drawing upon the many years of experience of its protagonists:
. Christian Nguyen evolving in the Tattoo scene & illustration,
. Javier Varela in the graffiti, music scenes & design,
. Florien Cavalleri in television networks & digital medias.
The intention of the instigators ofINKVADERS WEAR is not to create a meaningless brand more.
By participating in local events, providing a positive example for youth by supporting associations, INKVADERS WEAR aspires to change the negative image that often sticks to the skin of tattoo artists and tattooed people.
Bringing together renowned artists from the worlds of music (rap, electro, hardcore, metal, punk), extreme sports (BMX, skateboarding, snowboarding, skiing), art (graphics, design, painting, tattooing) or the street culture (graffiti, break dancing, DJ), INKVADERS WEAR was created to serve as a gap between all these contemporary sub-cultures.
Moreover, given the care taken in its achievements, its exclusive designs, but also to the diversity and quality of clothes manufactured in limited editions, INKVADERS WEAR aims to become a nationally and internationally benchmark, while remaining "core".
With collaborative projects along with other well known artists, INKVADERS WEAR will become THE brand not to miss.